May 2011 saw the entry of another paranormal fiction novella entitled End of Mae. The only thing different about it was that this book was a test subject for some marketing experiments. The author thought that if her techniques could work on this book, they would be successful tactics for promoting anything. The criteria for her marketing ideas were that they were practical and cost little to no money to use. The results were staggering. Nearly 500 bloggers, magazine editors and other media specialists were contacted virtually for under $1. As a direct result of this and similar actions, End of Mae jumped 312,010 Amazon sales ranks in two days and maintained steady sales over the next year with no additional marketing. No Money Marketing contains the story of how this was accomplished and how you can do it too. Whatever your product - be it a book, music, art... Market your masterpiece.